5 Technical Aspects of Your Business You Should Know How to Manage
As a business owner or manager, protecting and securing your company’s data is one of the most important aspects you must deal with. No matter how large or small your business may be, cybercriminals and hackers are always looking for ways to breach the security of major corporations and steal valuable information.
Here we’ll discuss six common technical aspects that every business must know how to manage, including SSL certificates, online backups, website traffic tracking, email marketing campaigns, social media advertising, and website security.
Table of Contents
#1 How to manage the lifecycle of keys and digital certificates across your business
SSL certificates are a vital part of the security and privacy of your business’ website. To protect sensitive information, such as credit card numbers or credentials for logging in to an administrator portal, your site must be SSL-encrypted.
In simple terms, SSL is a protocol that makes it difficult for anyone other than the intended recipient to access data being transmitted to and from the website. An SSL certificate is a small electronic file containing information about your business and an encrypted version of your site’s domain name, and it needs to be installed on your servers to initiate the encryption process.
You can install an SSL certificate through your web host or by installing it yourself with third-party software. It is recommended that you obtain an SSL certificate for each of your business domains, but if you have multiple sites under the same domain name they can share one certificate.
Once your SSL certificates are in place, make sure to manage the entire lifecycle of their validity across all servers where they’re installed. If not managed properly, certificates that are about to expire or have already expired will become invalid and your site visitors may start experiencing errors.
Learn how to manage the lifecycle of keys and digital certificates across your business with Keyfactor.
#2 How to use Google Analytics to track traffic on your site
Every business needs reliable analytics software so they can better understand the behavior of their target audience. There are plenty of tools available, but one of the most popular is Google Analytics.
Google Analytics is a free service that allows you to track and measure the traffic on your website, as well as understand where visitors are coming from, how they navigate from one page to another, and what search terms they use when reaching you via Google Search.
If your site uses eCommerce software, such as Shopify or BigCommerce, you will be able to track the transactions completed on your site by linking Google Analytics to your payment gateway account. With this information, you can estimate how much revenue your website is bringing in and what strategies are working best to drive traffic.
You also have all sorts of segmentation options available so you can isolate data for specific audiences or business goals, such as mobile traffic, returning visitors, and transactional data.
If your business isn’t already utilizing Google Analytics to track and measure website traffic, then it’s high time you start. Not only will this give you a better idea of how well your site is performing and what steps need to be taken to optimize it for conversion rates, but you’ll also be able to spot dangerous traffic that could indicate fraudulent activity.
#3 Have knowledge of Dropbox, Google Drive, OneDrive, and iCloud
More and more companies are using online storage solutions, such as Dropbox, OneDrive, Google Drive, and iCloud to keep track of important documents in a secure location that can be accessed from anywhere at any time. However, with so many different products available, it’s vital that you understand the difference between them all.
Dropbox is a file hosting service that allows users to store, share, and collaborate on files from any device. You can use Dropbox at work for sharing large files like presentations or videos with clients or co-workers without having to email large attachments back and forth.
If you’re trying to save money by avoiding the upgrade of your company server, you can use free file hosting services like Dropbox to ensure your business stays safe while saving on hosting fees.
Files saved in the cloud are more easily accessible, making it easier to share and edit documents with co-workers or clients remotely. This also means you’ll have no trouble accessing important files from anywhere at any time, so you won’t need to worry about not having your laptop or tablet with you when you need to start work early.
When comparing Dropbox vs iCloud, consider the fact that iCloud is specifically designed for Apple users, so if you own an iPhone, iPad, or Mac it will be easier to store and access your data on those devices than Dropbox would be. On the other hand, Dropbox has a greater variety of features. For example, Dropbox is compatible with both iOS and Android devices while iCloud can only be used on Apple products.
#4 Have knowledge of Facebook Ads Manager so you can advertise your product or service in an effective way that reaches the right audience at the right time
One of the most effective ways to drive targeted traffic to your website is through Facebook Ads. If you’re not currently advertising on Facebook, then it’s time to start.
With the right approach and a clear understanding of how ads work, it’s easy to successfully target your audience and drive them straight to your site where they can become customers.
There are different kinds of Facebook ad features you can take advantage of to optimize your reach and increase your chances of conversion. For example, you can put different types of ads in front of specific audiences (according to demographic information like age, location, interests, etc.) so they’ll see the one that’s most relevant to them.
Every business needs a Facebook page these days if they are serious about getting their brand out there. However, getting people to like your page is only the first step; you also need to connect with them and convince them that your product or service is worth buying. You can do this by using Facebook Ads to target specific audiences with ads containing relevant coupons or information about sales.
The more effective your ad campaigns are at drawing in the right people at the right time, the more likely you are to reach your target audience and turn them into paying customers.
#5 How to backup your data
One of the first things you should do as soon as you start a business is learn how to back up all important data in case anything happens that could cause it to be lost forever. Data loss can happen when hardware fails when data gets accidentally deleted when malware infects machines via the internet, or when natural disasters strike.
Back up your data with online storage solutions like Dropbox or Google Drive so you have access to every document you need no matter where in the world you are.
All businesses need to ensure that they are protecting themselves online by taking advantage of the latest developments in technology so their business stays secure. Learn how to use Dropbox, Google Drive, OneDrive, or iCloud for storage at work to save you money on server upgrades and gain access to your files from any device.
Learn about Facebook Ads Manager so you can advertise your services or products to people who are most likely to be interested in them at the right time.
Develop a backup plan, especially if you do business online where data loss is more common.
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