Freelancing has become the standard for many modern workers, but it can be challenging to market yourself as an independent contractor. You don’t have an office or employees, so you don’t fit into the traditional marketing category, but you also don’t have a boss telling you what to do and when to do it as you would in contemporary marketing either. So, where does that leave you?
Here is a complete checklist of everything you need to know about marketing as a freelancer without further ado.
Table of Contents
Client management apps
Manage your customer relationship from an easy-to-use interface with Hectic TM. You can integrate everything from G Suite and Salesforce to your email or a customer relationship management (CRM) tool. Each of these platforms has its unique features, but they all provide you with a way to organize contacts, set goals, and track each stage of a project. If you’re already using some of these tools for work, the chances are good that they will also help streamline your freelance business.
Project management apps
From scheduling to invoicing, project management software can help you get your freelance business off on a strong footing. Most of these programs are designed for small businesses and independent contractors who typically manage one or two major projects at a time.
For freelancers working on multiple gigs or ongoing projects, these apps offer great ways to stay organized and transparent with your clients (who are also typically small businesses). Project management apps typically run around $5/month per user and have free trial periods ranging from one week to 30 days, depending on which service you select.
Accounting apps are essential whether you’re running a business or billing clients as a freelancer. Accounting apps integrate seamlessly with popular e-commerce platforms and financial institutions while offering support for all major currencies.
They are great for invoicing (including automated reminders), managing payments, and analyzing your company’s finances in more detail. They also integrate with your bank account and offer several other money management tools like income budgeting and expense tracking.
Time tracking apps
Time tracking apps on Hectic TM help you monitor how long you spend on various tasks. After a week or two of measuring how much time you spend on each task, you’ll have a pretty good idea of which ones take up more time than others and be able to cut down where necessary. If a task takes up an excessive amount of your time, consider delegating it.
Meeting scheduling apps
Nowadays, most freelancers use some time-management tools to organize their projects. You should set up a meeting scheduling app to allow clients to book time slots with you on your calendar. This will help you see when it’s available and where there are conflicts.
So now you have all of your information about what it takes to become a freelance marketer and some steps you can take to get started. As you work on your business, don’t forget that a lot of your marketing will come from your initiative. If there are things you want people to know about, then be proactive and tell them.
The best way to build trust in yourself as a freelancer is by building relationships with potential clients and continuing conversations to know that you’re accessible and responsive when they need something.
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